Why are 58% of marketers still flying blind?

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Broadly, there are two types of marketing measurement strategies: The kind LinkedIn personalities evangelize and that everyone knows they should use, and the kind marketers actually have time for. Because let’s be real: Reality is messy. Some marketers are stuck with legacy equipment, managing disorderly databases on paltry budgets. And for those whose titles might […]

4 Tips for Building Your Brand on Social Media

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Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. Whether it’s for my own personal accounts or brands I’ve managed, I rely on four principles to guide my social media decision making: QualityConsistencyAccessVulnerability These four concepts are meant to be simple. […]

Use Video to Turn Your #SalesFails into Wins!

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“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of #salesfails and create outreach that wins? Vidyard’s Shikha Bindra sat down with Terminus’ Morgan Gillespie and […]

How to Get a New Salesperson Up and Running Quickly

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A sales manager once told me he only hired salespeople who could sell; he provided no sales training. You could say that “sink or swim” was his motto—and I’ll bet most salespeople he hired sunk. Let’s banish this myth that anyone can sell without guidance. Here’s what sales managers should do if they want their new […]

5W Public Relations Grows Parenting Division

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5W Public Relations has moved to grow its parenting business with the inclusion of a dedicated team and specialised client solutions. 5W Public Relations has announced the expansion of its parenting division within its consumer practice. The agency will continue to specialise in mum and baby brands as well as those focused on parenting. Also, […]

Quantic Dream threaten to end PlayStation exclusivity

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Quantic Dream, the French studio behind story ’em ups from Omikron: The Nomad Soul and Fahrenheit: Indigo Prophecy to Heavy Rain and Detroit: Become Human, are looking to expand beyond the PlayStations they’ve exclusively been working with for 12 years. Quantic Dreams first two games came to PC but since then their increasingly fancy and […]

KFC set to relaunch in Israel

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JERUSALEM (JTA) — The American fast food chain KFC is recruiting staff ahead of a planned reopening in Israel, the business daily Globes reported. The company announced six months ago that it would relaunch in Israel for the fourth time. Kentucky Fried Chicken opened and closed in Israel in the 1980s and the ’90s, and […]

Google’s lawyers might not be so down with employee activism, after all

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The Google brass was totally in favor of those massive employee walkouts, right? Google CEO Sundar Pachai has said that he and the company support employee efforts to organize and improve Google; however, Bloomberg reported Thursday that Google attorneys have simultaneously advocated that a federal legal precedent protecting employees’ rights to organize over company email […]